A look into the professional journey, expertise, and passions behind our team member’s love for wine.
Creative Strategist
I started my career in Architecture and Urban Design, working across community-driven projects and large-scale city strategies in the UK and internationally – which sounds nothing like wine, but shaped the way I think about creativity, strategy and what makes people truly connect with something. Over time I realised my passion sat firmly in the creative and strategic side of things, particularly in the fast-moving world of DTC brands.
Masters in Architecture (MArch) | WSET Level 2
Food and drink has always been a genuine passion of mine, so joining Winedrops felt like the role I didn't know I was building towards. I get to combine performance marketing, creative strategy and a growing love of wine into one role, helping build a brand that's genuinely changing the way people buy and experience wine. I’m first language Welsh and grew up near Snowdonia, now based in London. Outside of workI enjoy cycling, running, travelling and never saying no to a good dinner with great company.