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Privacy

1. Who We Are

Casedrops is operated by Banquist Limited (“Casedrops,” “we,” “us,” or “our”), a company registered in England and Wales under number 12090778, with its registered office at Bk 311 Cremer Street, Brickfields, London, England, E2 8HD.

Casedrops holds a Type 9, Type 17, and Type 20 alcoholic beverage license issued by the California Department of Alcoholic Beverage Control (ABC). We sell wine to customers in the United States through our website and mobile application at casedrops.com (the “Site”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, create an account, purchase products, or otherwise interact with us. It applies to all visitors, members, customers, and competition entrants.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at: help@casedrops.com.

2. Our Commitment to Your Privacy

  • We will only use your data for the purposes described in this Privacy Policy.
  • We will protect your data with appropriate technical and organizational safeguards.
  • We will use clear, plain language to explain how your data is used.
  • We will always give you the ability to manage your communication preferences.
  • If we no longer need your information, we will delete it in accordance with our retention practices.
  • We will never sell your personal information as that term is commonly understood.

3. Information We Collect

3.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you create an account, place an order, subscribe to our membership, enter a competition, respond to a survey, or contact our customer service team. This may include:

  • Identity information: your name, date of birth, and proof of age (you must be at least 21 years old to purchase alcohol through Casedrops).
  • Contact information: your email address, phone number, and delivery address.
  • Payment information: your payment card number, expiration date, and billing address. Payment card details are processed through our third-party payment gateway provider (Stripe) and are not stored on our servers.
  • Account information: your username, password, membership tier, and communication preferences.
  • Communication content: any information you provide when you contact us, leave a review, respond to a survey, or post content on our Site.

3.2 Information We Collect Automatically

When you visit our Site, we automatically collect certain information through cookies and similar tracking technologies, subject to your consent where required. This may include:

  • Device information: device type, make, model, operating system, and web browser.
  • Usage information: pages viewed, links clicked, browsing duration, and frequency of visits.
  • Network information: IP address and approximate geographic location.
  • Advertising identifiers: information collected by advertising platforms (such as Meta/Facebook pixels, Google Ads tags, and similar technologies) that were part of your journey to our Site.

3.3 Information from Third Parties

We may receive your personal information from third parties, for example when you enter a competition run jointly with one of our partners. Where a third party shares your data with us, we will always give you the option to opt out of marketing communications.

4. How We Use Your Information

We use your personal information for the following purposes:

4.1 To Fulfill Orders and Provide Our Service

  • Processing and delivering your wine orders.
  • Managing your membership account, including subscription billing and renewals.
  • Sending you service communications such as order confirmations, dispatch notifications, store credit updates, and membership renewal reminders.
  • Providing customer service and support, including maintaining records of our communications with you.

4.2 To Verify Your Age and Identity

As a licensed seller of alcoholic beverages, we are required to verify that you are at least twenty-one (21) years old. We use your date of birth and, where necessary, government-issued identification to comply with this legal requirement.

4.3 To Communicate with You

  • Sending you daily deal notifications, weekly updates, and information about upcoming sales and promotions via email and app push notifications. You can manage these in the app under Menu > Notifications.
  • Keeping you informed about winemakers, wine education, and Casedrops news via email. You can opt out at any time by emailing help@casedrops.com or clicking “unsubscribe” in any email.
  • Occasionally contacting you to request feedback, invite you to complete a questionnaire, or submit a product review.

4.4 To Improve Our Service

  • Analyzing how you interact with our Site so we can improve its design, functionality, and search features.
  • Understanding purchase patterns and preferences to develop better products and offers.
  • Conducting internal analytics, including analysis of preferred subscription choices and product trends.
  • Testing our systems and developing new features.

4.5 For Advertising and Marketing

  • Showing you Casedrops advertisements when you browse the internet, including on social media platforms and search engines.
  • Tailoring the content you see on our Site based on your browsing behavior and purchase history.
  • Using advertising technologies such as pixels, ad tags, beacons, and cookies, as well as services provided by advertising platforms including Meta/Facebook Custom Audiences and Google Ads.

Important: Some of these advertising activities may constitute “sharing” or “selling” of personal information under the California Consumer Privacy Act (CCPA/CPRA). See Section 9 for your rights regarding these activities.

4.6 To Prevent Fraud and Protect Our Business

We use your information to detect, prevent, and investigate fraud, unauthorized access, and other illegal activities, and to protect the rights and safety of Casedrops, our members, and the public.

We process your information where necessary to comply with applicable laws, regulations, and legal processes, including those related to the sale and distribution of alcoholic beverages.

5. How We Share Your Information

We never sell your personal information for monetary consideration. However, we do share your information with third parties in the following circumstances:

5.1 Service Providers

We share your information with trusted third-party service providers who assist us in operating our business, including payment processors (Stripe), delivery and shipping companies, email and communication platforms, cloud hosting providers, customer service tools, and marketing agencies. These providers are contractually required to use your data only for the purposes we specify and to protect it appropriately.

5.2 Advertising Partners

We share certain information (such as hashed email addresses, browsing data, and purchase activity) with advertising platforms including Meta/Facebook, Google, and others to serve you targeted advertisements. Under the CCPA/CPRA, this may constitute “sharing” of personal information for cross-context behavioral advertising. You have the right to opt out of this sharing — see Section 9.

5.3 Competition and Promotion Partners

If you enter a competition or promotion run jointly with a third party, we may share your name and contact details with that partner. We will always make clear at the point of entry who the partner is, what data will be shared, and how you can manage your data held by them.

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a law enforcement request.

5.5 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

6. Cookies and Tracking Technologies

We use cookies and similar technologies on our Site to provide functionality, analyze usage, and deliver targeted advertising.

6.1 Types of Cookies We Use

  • Essential cookies: required for the Site to function properly, including session management, authentication, and shopping cart functionality. These cannot be disabled.
  • Analytics cookies: help us understand how visitors interact with our Site by collecting and reporting information anonymously (e.g., Google Analytics).
  • Advertising cookies: used to deliver relevant advertisements and track the effectiveness of our marketing campaigns (e.g., Meta/Facebook Pixel, Google Ads tags).
  • Preference cookies: remember your settings and preferences to enhance your browsing experience.

When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time through the cookie settings link on our Site, or by adjusting your browser settings.

We honor “Do Not Track” (DNT) browser signals and Global Privacy Control (GPC) signals as opt-out requests for the sale or sharing of personal information under the CCPA/CPRA.

7. How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

  • Account and membership data: retained for as long as your account is active, and for up to two (2) years after account closure to handle any post-cancellation queries, disputes, or legal obligations.
  • Transaction and order data: retained for seven (7) years from the date of the transaction to comply with tax and accounting requirements.
  • Marketing data: retained until you opt out of marketing communications, at which point we will suppress your contact details to prevent future marketing.
  • Customer service records: retained for three (3) years from the date of the last interaction for quality assurance and training purposes.
  • Age verification data: retained for as long as your account is active and for a reasonable period afterward as required by applicable alcohol licensing regulations.

When your data is no longer required, we will securely delete or anonymize it.

8. International Data Transfers

Casedrops is operated by Banquist Limited, a company based in the United Kingdom. This means that personal information collected from you in the United States may be transferred to, stored, and processed in the United Kingdom and/or other countries within the European Economic Area (EEA) where our systems and service providers are located.

When we transfer your personal information outside of the United States, we take appropriate steps to ensure that your data is protected in accordance with applicable privacy laws. These safeguards may include data processing agreements incorporating Standard Contractual Clauses or other transfer mechanisms recognized under applicable law.

By using our Site and providing your personal information, you acknowledge and consent to the transfer of your data to the United Kingdom and other jurisdictions as described in this section.

9. Your Privacy Rights

9.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA):

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions (for example, where we need the data to complete a transaction or comply with a legal obligation).
  • Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
  • Right to Opt Out of Sale/Sharing: You have the right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising. As described in Section 5.2, we share certain data with advertising platforms, which may constitute “sharing” under the CCPA/CPRA. To opt out, email help@casedrops.com with the subject line “Do Not Sell or Share My Personal Information” or adjust your cookie preferences on our Site.
  • Right to Limit Use of Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes beyond those permitted under the CCPA/CPRA.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level of service because you exercised your rights.

9.2 Rights Available to All Users

Regardless of where you are located, we offer all users the following rights:

  • Access: You may request a copy of the personal information we hold about you.
  • Correction: You may request that we correct any inaccurate information.
  • Deletion: You may request that we delete your data, subject to legal and contractual obligations.
  • Marketing opt-out: You can stop direct marketing messages at any time by clicking “unsubscribe” in any email or contacting help@casedrops.com.
  • Data portability: You may request that we provide your data in a structured, commonly used, machine-readable format.

9.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us at help@casedrops.com. We will verify your identity before processing your request and will respond within the timeframes required by applicable law (generally within 45 days for CCPA/CPRA requests). You may also designate an authorized agent to make a request on your behalf, provided the agent can verify their authority to act for you.

9.4 Right to Complain

If you are not satisfied with our response to your privacy request, you have the right to lodge a complaint with the applicable regulatory authority. For California residents, this is the California Attorney General’s office (oag.ca.gov). For residents of other states with comprehensive privacy laws, please contact your state’s attorney general.

10. Marketing Communications

For members, we may send marketing communications by email and app push notifications, including newsletters, surveys, exclusive offers, and selected partner offers. We may also contact you by phone or postal mail to discuss products or offers that we believe would be of interest to you.

You can unsubscribe from marketing communications at any time by clicking “unsubscribe” in any email, adjusting your notification preferences in the app (Menu > Notifications), or contacting help@casedrops.com. Opting out of marketing will not affect service communications such as order confirmations and dispatch notifications.

Phone communications: If we contact you by telephone for marketing purposes, we will do so in compliance with the Telephone Consumer Protection Act (TCPA) and applicable state telemarketing laws. You may request to be placed on our internal do-not-call list at any time.

11. Data Security

We have implemented appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption of data in transit and at rest, access controls, regular security assessments, and employee training on data protection obligations.

Payment card information is processed by our third-party payment provider (Stripe) and is not stored on our servers. All payment processing is compliant with the Payment Card Industry Data Security Standard (PCI DSS).

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. Any transmission of personal information is at your own risk.

We have procedures in place to deal with any suspected data security breach and will notify you and any applicable regulatory authority where we are legally required to do so.

12. Children’s Privacy

Our Site and services are not directed at individuals under the age of twenty-one (21). We do not knowingly collect personal information from anyone under 21. If we become aware that we have collected personal information from a person under 21, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a person under 21, please contact us at help@casedrops.com.

13. Third-Party Websites and Links

Our Site may contain links to third-party websites, products, or services. These third-party sites are not controlled by us, and we are not responsible for their privacy practices or content. We encourage you to review the privacy policy of every website you visit. Clicking on third-party links or visiting third-party websites is at your own risk.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on our Site with a revised “Last Updated” date. Where required by law, we will provide additional notice (such as by email). Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

15. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: help@casedrops.com

Address: Banquist Limited (trading as Casedrops), Bk 311 Cremer Street, Brickfields, London, England, E2 8HD

We have appointed a Data Protection Officer to oversee compliance with this Privacy Policy. For data protection inquiries, please contact our DPO at help@casedrops.com.

We welcome feedback from our members and site visitors. Our Memberships team is happy to answer any questions you may have.